A collaboration with James DeVito at Red Bull Studios NY, this 25,000 LED display is custom designed and hand built. The transparent design makes use of a concentric diamond pattern over 12 panels, designed for retaining natural daylight and views to the street through the window.
The display is mounted 4" from the glass and creates a reflection of the lights when viewed from the interior, creating a gorgeous visual effect - holographic and ghostly.
The team wrote custom software to map the array of LEDs, which enabled Red Bull to load any video content across the display.